location_onUnited StatesOpenstarTop Rated

New Direction Fertility Centers

4.6
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159 reviews
See all reviews

About New Direction Fertility Centers

New Direction Fertility Centers is a comprehensive reproductive medicine clinic located in the Phoenix‑East Valley area of Arizona with additional sites in Scottsdale, Avondale (West Valley) and Henderson, Nevada, specializing in personalized, custom‑designed fertility care that tailors each protocol to a patient’s unique goals and circumstances. The center offers a full spectrum of services—including intrauterine insemination, in‑vitro fertilization, egg, sperm and embryo freezing, advanced genetic testing (PGD, CCS, PGT‑A), minimally invasive reproductive surgery, endocrinology management for PCOS, thyroid and bleeding disorders, and comprehensive infertility work‑ups—delivered entirely on‑site with weekend hours to avoid cycle interruptions. Distinctive features include a state‑of‑the‑art laboratory equipped with LifeAire air filtration and individual IVF incubators that restore optimal temperature and pH in three minutes, contributing to pregnancy rates reported as higher than the national average. The multidisciplinary team, led by dual‑board‑certified physicians Dr. Mark Amols, Dr. Seth Derman, Dr. Mark Johnson and Dr. Wael Salem, is supported by certified nurse practitioners, embryologists, coordinators and a dedicated patient liaison, all emphasizing compassionate, transparent care with no hidden fees and full insurance verification. Patients receive individualized financial counseling, step‑by‑step cycle guidance, a patient‑focused podcast, and continuous emotional support throughout every phase of their family‑building journey.

check_circleWhy choose New Direction Fertility Centers?

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    1. Skilled and compassionate doctors
    Patients commend Dr. Amols and Dr. Johnson for their professionalism, compassion, and thoroughness. Many reviews mention the positive impact these doctors have had on their fertility journeys, contributing to high success rates and individualized care that makes patients feel valued.
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    2. High success rates
    Multiple reviews highlight the clinic's impressive success rates with IVF and IUI treatments. Many patients report achieving pregnancies on their first attempts, creating a sense of optimism and satisfaction regarding the overall treatment process.
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    3. Modern communication systems
    The use of the Klara messaging app reportedly allows for efficient communication between patients and the clinic, enabling timely answers to questions and concerns without the need for long phone calls. This digital approach is appreciated by patients who emphasize the importance of accessibility.
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    4. Supportive staff
    Reviews frequently mention the friendly, supportive nature of the clinic's nursing staff, particularly Nurse Practitioner Michelle Murphy. Her approachable demeanor and attentiveness are frequently highlighted, which contributes to a positive patient experience.
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    5. Affordable treatment options
    Compared to other clinics, New Direction Fertility Center is noted for its relatively affordable pricing and financing options, making fertility treatments more accessible to a broader range of patients without compromising care quality.

warningWhat to watch out for at New Direction Fertility Centers?

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    1. Inconsistent communication from staff
    Numerous reviews express frustration regarding the clinic's non-medical staff, indicating issues with disorganized communication and responsiveness. Patients recount experiences of unanswered emails, delayed responses, and a feeling of being treated as just a number rather than as individuals undergoing a sensitive treatment process.
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    2. Lack of personalized attention
    Some patients felt that the emphasis on efficient operations led to a lack of personalized care. Instances of feeling ignored or dismissed by support staff are mentioned, causing additional emotional strain during a challenging journey.
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    3. Financial transparency issues
    Several reviews mention concerns about upfront payments and financial policies, with some patients unhappy about unexpected costs. This has led to feelings of being financially pressured during treatment, which can be disheartening for those already facing fertility challenges.
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    4. Stressful coordination for out-of-state patients
    While many reviews praise New Direction for their accommodating practices, some out-of-state patients experienced additional stress in coordinating appointments and tests due to communication breakdowns and the clinic's policies. This has prompted recommendations for smoother processes for non-local patients.
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    5. Mixed experiences in follow-up care
    Reviews reveal varying experiences concerning post-treatment follow-up and support. While some patients report loving their care team, others have indicated dissatisfaction with the attention and resources available after primary treatments concluded, expressing a desire for more consistent follow-up support.
4.6
starstarstarstarstar
159 reviews
Based on real patient reviews

New Direction Fertility Centers — Patient Reviews

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S*** S.
1 months ago
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I can’t say enough great things about this fertility clinic and the entire staff that works here! From their receptionists to phlebotomists, ultrasounds techs, doctors, and everyone in between, trusti…

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M***
1 months ago
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I have loved my time with New Direction Fertility under the care of Dr. Johnson! So much that it was incredibly bittersweet graduating from their clinic upon them helping us with achieving pregnancy! …

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K*** S.
1 months ago
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While everyone’s situation is uniquely their own, I know now, after experiencing a different provider, that my time here resulted in a major deficit of communication (and support) — a critically impor…

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D*** B.
1 months ago
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S A.
1 months ago
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I have had a rollercoaster experience with them. I was frustrated that despite expressing my concerns a number of times in writing and over the phone with a few different staff members, I continued to…

C
C*** C.
2 months ago
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I am speaking with Susan. I updated my survey because of contact issues. But I have spoken to Susan and she reassured me of prices and procedures. I’m waiting to see if my insurance covers anything.

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S M.
7 months ago
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The IVF clinic offers a welcoming environment with caring staff and a successful treatment outcome. The staff, including Dr. Amols, effectively communicate with patients. Highly recommended with a 10/10 rating.

I feel so welcome and at peace when going to the clinic and talking to the staff and Dr. Amols, they answer all my questions with care. I’m extremely grateful for finding new direction! My first roun…

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N*** N.
7 months ago
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IVF with Dr. Mark Johnson led to a successful pregnancy. The clinic team was helpful, kind, and skilled in resolving ovarian cysts. We are grateful for their help in achieving our dream of having a child.

Dr. Mark Johnson was a godsend to us, he help us to make our dream come true! I hope he see this and remember us. We supposed to be trying first of iui round if it’s gonna work us. But when they check…

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M***
4 years ago
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Come here if you are part of the LQBT community, seriously, this team has welcomed us and treated us no differently than any other couple who comes in here searching for an extension of their love and…

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M*** C.
5 months ago
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The reviewer had a very positive experience with the fertility center staff, particularly Dr. Johnson and Charlotte. The HSG procedure was conducted with professionalism. The reviewer feels grateful for the experience.

This fertility center has been nothing but amazing for me and my husband. Every worker I have encountered has been kind and helpful. I had an HSG procedure done today with Dr. Johnson and his nurse Ch…

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