IVF Matters

IVF Matters is a private fertility clinic located in London’s Harley Street, specializing in comprehensive assisted reproduction and fertility preservation for individuals and couples. Led by Dr Irfana Koita, FRCOG, an 18‑year veteran trained at King’s College Hospital with a Masters in Healthcare Leadership, the clinic offers 1:1 consultant‑led care across IVF, ICSI, IUI, ovulation induction, pre‑implantation genetic testing, and egg, sperm and embryo freezing, complemented by extensive diagnostic services in andrology, endocrinology, genetics, nutrition and counselling. Unique features include all‑inclusive fixed‑price treatment packages, interest‑free Buy‑Now‑Pay‑Later options and long‑term finance plans, as well as UK‑wide laboratory and ultrasound access with over 80 scan locations, eliminating waiting lists. Based on HFEA 2023 data, IVF Matters achieves a 47 % live‑birth rate for IVF and a 50 % rate for frozen‑embryo transfer in patients aged 30‑43, well above the national averages of 25 % and 33 %. Patients benefit from free advisory calls, online fertility assessments, natural pregnancy support programmes, a dedicated Prep4Pregnancy care pathway, and ongoing newsletters, ensuring a supportive, transparent journey from diagnosis through treatment to parenthood.