January 23, 2026
How Starbucks and Employers Boost Fertility Benefits for Employees
A FertilityIQ survey reveals 68% of millennials prioritize fertility benefits when choosing employers, with Starbucks and Shady Grove Fertility helping Atlanta couple Katie and Adam Goad expand their family through IVF coverage. Employers offering fertility benefits see 73% higher employee gratitude and 61% increased loyalty, according to recent research.
Key Takeaways
Fertility Benefits as a Recruitment Tool for Millennials
Employers offering IVF coverage, like Starbucks, attract and retain top millennial talent. 9 out of 10 employees with fertility issues will switch jobs for these benefits, making it a critical factor in competitive hiring markets.
Starbucks’ Pioneering Role in Fertility Coverage for Hourly Workers
Starbucks provides IVF benefits to part-time and hourly employees, enabling employees like Katie Goad to pursue treatment without financial strain. This approach has improved employee loyalty and retention rates.
Employee Gratitude and Loyalty Tied to Fertility Benefits
73% of employees with fertility benefits report feeling more grateful to their employer, while 61% express increased loyalty. These benefits foster long-term commitment, especially in industries facing talent shortages.
Expanding Coverage to Egg Freezing and Surrogacy
Leading employers now cover advanced fertility treatments like egg freezing and surrogacy. Companies such as Slack, Box, and Samsara have updated policies to include these options, reflecting broader industry trends.
State Laws Mandating Employer-Funded Fertility Benefits
17 U.S. states, including New York, now require employers to offer fertility benefits. This legal shift increases access to IVF and other treatments, with Shady Grove Fertility citing improved patient outcomes in covered regions.
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